Search Engine Optimisation Bedford

Search Engine Optimisation, SEO Bedford



Search Engine Optimisation

Search engine optimisation or SEO is the key to a websites success in today’s market. There is no point in having a website, no matter how good it is, if nobody can find it. This is why search engine optimisation or SEO is so important, and I can help.

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A good indication of how good a search engine optimisation consultant or company is at their job is to look how well they rank against others in their area. As you can imagine there is a lot of competition for the number 1 place in Google for “Search Engine Optimisation Bedford” but I am number 1.

SEO Techniques

I only use legitimate, ethical SEO, search engine optimisation techniques that are tried and tested but be careful as some other search engine optimisation companies may use SEO techniques that can get your URL permanently banned.

Search engine optimisation or SEO can be split into basic factors, “relevance” and “importance”. When you type your search into Google it looks for all the relevant sites it has in its index then in puts this sites in order according to how important Google thinks the sites are. As somebody that is experienced in Search engine optimisation or SEO I can create and implement a search engine optimisation strategy, using both “relevance” and “importance” factors that will get you to the top of the search engines in as little time as possible.

Keyword Optimisation

This is the relevance fact I mentioned earlier. It involves the keyword research, finding the best keywords to bring target traffic to your site, and on-page optimisation, making sure that the keywords are mentioned exactly the correct number of times in exactly the right places. This part of SEO sounds easy but it if done incorrectly can get you banned from the search engines for “spamming”.

Link Building

This is the importance SEO factor I mentioned earlier. The way that search engines calculate how important your site is, is by counting the amount of other sites that link to your site. Each site that links to you gives you some of the importance it has, sort of like a reference for a job. Some sites are more important than others so links have different value. The trick is to identify the most important sites related to you and try to get links from them.

Google is the main search engine used by most people, and a business that ranks on the first page can expect most of the traffic for their keywords, very few people ever go to the second or third pages. This why businesses are concentrating more and more on their SEO. Even local businesses are realising the importance of SEO as part of their advertising budget as SEO has become the most cost effective why to market your business.

How much does SEO cost?

The cost of SEO depends on many things, but the primary considerations is the number of keywords you want to be found under and how competitive these keywords are.