Rob Smith – Front End WordPress Developer

Hi my name is Rob Smith and I am a ‘front-end’ WordPress developer based in Bedford. I work for design and marketing agencies developing custom WordPress themes and websites. I have been working in the internet industry for over 20 years as a web designer and programmer and have nearly 10 years experience working with WordPress.

The WordPress themes and sites I create are easy to use, mobile responsive, fast and secure. I code with WordPress best practices and use high quality plugins, so there will be no issues when it’s time to update. I also spend a great deal of time crafting the backend experience so even non-technical users can easily manage their own website.

In my career I worked for a top London agency with many blue chip clients as well as working in house for Microsoft and Cable & Wireless. As a freelancer, I tend to work exclusively for agencies now rather than clients directly. I prefer to work from my home studio but I am available for meetings anywhere from Oxford and Milton Keynes to Cambridge and London. I also have a desk and meeting space available to me at the Bedford iLab should my clients need to visit me.

Other interests

As you would probably expect, I am a bit of a geek. I play computer games, build remote controlled drones and generally love a good conspiracy theory. I’m also an armchair sports fan and love football and F1.

My Core Skills

Wordpress Theme Development
JavaScript & JQuery
Web Design

Other Skills

General Internet Consultancy 90%
SEO 55%
Social Media 55%
eCommerce 75%


What is a Front End WordPress developer?

“Front End” means that I develop WordPress themes and whole websites rather than create and publish WordPress plugins. Although I have created several custom plugins for clients that needed them I don not publish plugins for general because of the commitment to supporting them is very time consuming.

What do you need from an agency to create a WordPress website?

In most cases I work from psd files (Photoshop Documents) to create the WordPress theme. Some clients prefer to design every pages and supply psd’s for every page, others like to supply site content in text or MS Word documents.

Do you provide training for your sites?

Yes I can include client training, either in person or online via ‘Teamviewer‘.

Do you provide support for your sites?

In most projects I include one round of author/client corrections as well as 3 months support for any content in the original brief that is not working as requested. Any further support is charged at £35 per hour.

I can also provide monthly support packages that can include Hosting, WordPress core and plugin updates, Security and Malware monitoring, Google Analytics reports and general site updates.

What are your payment rates?

My daily rate is £350.00 plus travel costs for meetings.


Hire Me or Just Get In Touch

If your interested in hiring me then please use the form below to send me details of your project and will be in touch shortly.



    Please contact me for full portfolio details.

    Latest Blog Posts


    “Rob has collaborated with us on many specialised ‘online’ projects which have all resulted in great success. Putting aside his vast knowledge and expertise in web design his greatest asset for us is his approachability and how he can convey quite technical issues in a clear and simple manner. Shynee values Rob’s expertise and always looks forward to the next collaboration project.”

    Colin Cornwall Director of Shynee web Design

    “Rob is an expert in his field.  Easy to work with, a fountain of knowledge and great with our clients. Whatever the question or problem, he is able to calmly find a solution to suit and we enjoy working with him”

    Sarah Pryer Director of Right Click Creative

    Contact me

    Tel: 07910 034 886